Mobile Websites

Why You Must Have A Mobile Website!

Is your website mobile friendly? If not, let’s not beat around the bush – what exactly are you waiting for? Think about your own behavior in the past year – how many times have you accessed a website from your Smart Phone? And how many times have you been frustrated when you couldn’t read the website because it wasn’t mobile friendly? How frustrating for you and you can bet it is for your customers and prospects.

According to Comscore, over 60 million people in the U.S. own Smart Phones. All the major Smart Phone platforms, especially Andriod, continue to gain subscribers at a rapid rate.

If current sales trends continue at their 2010 pace, it’s possible that more than 50% of mobile phone customers will own a Smart Phone by the end of 2012. Yes, you read that correctly, 50%.

Still not convinced? Morgan Stanley research estimates that by 2015, mobile web will be bigger than desktop. And the only type of phone you will have access to. Remember the old Tube TVs? You cant by one anymore brand new. Soon the regular cell phone will go by the way of dinosaur.

That’s a lot of people accessing the Internet via their mobile phone. In fact, daily Internet usage via handheld device jumped from 29% in 2009 to 43% by the end of 2010. As more and more Smart Phone users are added each day, it’s easy to see the value of having a mobile friendly website.

The simple answer to the above question is yes. Most of your customers have a mobile phone, right? If you want to control how your brand appears in there, you must take action right away. There are several reasons. Of course the layout adaption to all mobile phone models is an important aspect, but it is equally important to offer a user friendly mobile site that is fast and inexpensive to load. The most important aspect however is the content and how it is presented. The needs and behavior of a mobile surfer differs greatly from an Internet surfer.

What is the Importance of having a Mobile Website?

The most important and most sustainable reason for maintaining a mobile web site is that it plays a different role in your communication than does the traditional web. According to Nielsen Net Ratings the average Internet session in 2007 lasted for 56 minutes. The average mobile surf session is less than five minutes. The mobile surfer is seldom just ‘surfing around’; they have a specific goal with their visit; to find a piece of information, to download a mobile service, or maybe visit their favorite brand. Hence the mobile web site must cut to the chase, and must only present content that is relevant for the mobile surfer. Part of that content may be the same as for the web, but parts are mobile specific. The contents must also be presented in the right order for a mobile surfer. Information that is on level three in an Internet web tree, may be on level one in the mobile web site.

Call Us Now To Find Out More… 

Phone: 763.633.6050
Fax: 763. 633.6054